GJ Travel

INTRODUCTION TO GUÐMUNDUR JÓNASSON TRAVEL

For more than 85 years, our company has hosted travelers from all corners of the world. Through Guðmundur Jónasson Travel, also called GJ Travel, many have returned time and time again together with their families and friends, to experience Iceland’s unique, beautiful nature and historical traditions. Our dedicated team never lose sight of the ‘personal touch,’ and work hard to ensure that the varied and interesting itineraries offered by GJ Travel provide fully for the needs of today’s travelers.

A coach company

Our company was formed in 1929 when our founder Guðmundur Jónasson obtained his first driving license. Fascinated by the seldom explored interior, he ventured out to the highlands and even onto the glaciers, opening up a whole new world to the 20th-century traveler. Since his death in 1985, his family has continued to share his love and enthusiasm for Iceland, and are committed to introducing even more interesting tours and adventures for everyone to enjoy. We also own a fleet of modern, comfortable buses which range in size from 16 to 69 seats and in addition have a number of 4 wheel drive and high clearance buses which are specifically adapted for Highland travel. All our buses offer free Wi-Fi.

Scheduled escorted round trips and group tours

We offer scheduled tours, our highly experienced Group Planning Department can create itineraries to suit particular needs. These include specific ‘special interest’ tours for groups keen on photography, bird watching or geology – and for school trips, as well as organizing walking and natural history tours. They will arrange for all accommodation and transportation – which can include camping, farmhouse accommodation and/or hotels – and we always provide a specialist tour guide.

Explore Iceland and Greenland with GJ Travel

We are also experienced in organizing travel to Greenland. Trips to West-, South- or East Greenland can either be added to an existing or specially created Icelandic itinerary or treated as stand-alone destinations.

Whatever your needs – from just a city transfer to a complete package – the team at Guðmundur Jónasson look forward to helping to make your visit to Iceland really special.

GJ Travel Iceland welcomes you!

Top Horses

We are a fresh thinking privately owned fully licensed Booking company delivering a customer focused approach to finding the right holiday for you. From a short horse trip around the capital to a horse trip in the wilderness or a hike all around Iceland, we offer a lot‘s of choice. This choice, combined with expert, impartial advice, and unbeatable special offers, means that you get the perfect holiday that suits you.You have the choice of using our website or alternatively, you can speak to one of our fully qualified and caring consultants who are experienced in offering packages, flexible and tailor-made holidays to your destinations.We looking forward to helping you find your perfect holiday.

 

 

 

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Laxnes Horse Farm

 

Laxnes Horse Farm was founded in 1968 by Þórarinn “Póri” Jónasson and his wife Ragnheiður “Heiða” Gislason. Today, 42 years later, the family has gotten bigger but our goal is still the same. We offer a top quality riding experience every day, all year round for you and your family.

Laxnes isn´t just a company, it´s our home. A true old fashioned family business with our horses being a part of the family and treated as such. We are proud of the Icelandic horse and it will be our pleasure to welcome you to our home and experience what a remarkable breed the Icelandic horse is.

About Icelandic Horses

For more than a thousand years, from the settlement of t

he country in the late 9th century to the early 20th century, the small but amazingly strong Icelandic horse has played a vital role in Icelandic history. Dubbed “The most useful servant”, many Icelanders credit the horse for the survival of the Icelandic people. The settlers brought with them horses from Norway and the British Isles, strong and muscular they served their masters in war and peace.

In recorded Icelandic history, which spans over 900 years, no horses have been imported to Iceland. In the 11th century import was made illegal, so the present day horse is very similar to what they were 900 years ago. This isolation has preserved certain traits lost to other European horses. Among these are the five gaits the horse is famous for.

In Iceland these gaits are used depending on terrain and preference of the rider. While most horses have three gaits: walk, trot and gallop, the Icelandic horse has two extra gates. Icelanders call them tolt and skeid (pace), with the tolt gate being better known throughout the world. The tolt is a gait in a quartered beat with equal intervals and is a gait that, with unaltered footfall can escalate its swiftness from a mere step to great speed. You can hear the tolt distinctly as a constant four-beat staccato and if you watch a horse in tolt you can see that the horse carries the rider smoothly in an even four-beated rythim, perfectly still in his saddle, without the tossing movement of the trot.

 

 

 

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Sterna Travel

Sterna Travel was established in 2002. The company name is taken from the Latin word “sterna paradiesea” – the arctic tern, a travelling bird. We are a fully registered travel agency and have been a proud recipient of TripAdvisor’s Certificate of Excellence for three consecutive years.

Sterna Travel offers guided day tours and Northern lights tours from Harpa Concert Hall downtown Reykjavík for groups and individuals with guidance in English. Sterna Travel invites you to come and explore Iceland’s beautiful nature on our guided tours.

At our souvenir shop we offer a great selection of Icelandic quality products, such as traditional souvenirs, warm cloting, scarves and gloves that you can buy before or after your tour.

 

Experience the beautiful Icelandic wonders with Sterna Travel.

 

 

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Eld hestar

If you would like to book a Half Day Tour, Combo Tour or Day Tour you can book online or contact us.

If you are interested in a multi-day riding tour with Eldhestar (including 3 to 7 days on horseback), please inform yourself about tour dates and tours available.

If you would like to book a multi-day riding tour, please carefully read the Important Information and contact usfor booking.

We suggest that you have a look at the  list about what to bring for your tour. You will also get this information by e-mail after you have booked your tour, together with your confirmation.

You find the prices for all our tours on the price list, both for the summer season May-September and for our tours in the winter season October-April.

 

 

 

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Íshestar

ÍSHESTAR’S SAGA

Íshestar Riding Tours was founded in 1982 by three families. One of the founders is Einar Bollason who recently retired.

In 1992 and again in 1998 the company opened up for others to become shareholders. Several Icelandic travel agencies invested in the company and the construction of the Íshestar Stables in Hafnarfjörður began.

During the first years of operation, Íshestar offered mainly riding tours of 1 to 2 hours from Miðdalur Farm at Laugarvatn, summer residence of the founders. In 1983 a ride along the highland trail Kjölur was operated for the first time, one year later the Golden Circle Tour was added. From 1990 new routes were added to the program and new farmers were made partners after operating as affiliates for a while. Today Íshestar offers riding holidays from all corners of the country and many of our partners have been with the company for more than 20 years.

Íshestar Stables in Hafnafjörður were opened in the year 2000 and enables Íshestar to operate a variety of day tours, training, and riding lessons both for experienced and for less experienced riders, all year long.

 

 

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Whales of Iceland

Research and Education

Whales of Iceland, Marine Research Institute of Iceland and Elding, a family-run whale watching company, have worked together to on one of the most powerful whale research and education programs in Iceland. The research work is f.ex. carried out with satellite tracking on whales around Iceland, and guest can monitored they’re swimming behavior at interactive station at Whales of Iceland, designed by Gagarín, a company that
develops highly interactive media solutions that allow people to uniquely experience and understand research informations. Elding has for decades kept
track recordings of whales around Iceland with photographs and whale identity
registration. Together, Whales of Iceland and Elding offer education to students all over the world and receive tens of thousands of students annually.

Whales of Iceland audio guided app

You can prepare your visit to Whales of Iceland
by downloading the Whales of Iceland audio guided app to your phone or tablet. The app is a multilingual guidance throughout the exhibition, it also contains
alot of information about the whales in the North Atlantic, their biology, social behavior and fun facts. The app is free and accessible on both Appstore and Googleplay. You can also download the app on site.      We offer freewifii and headphones.

Whale Café & The Whale Souvenir Shop

Inside the exhibition there is a beautiful and relaxing beach where we serve coffee and freshly baked pastries. The café can seat more than 70 people and there is also a sofa area. There you can enjoy the restfullness with a tasty pastry and watch a beautiful whale video or read Moby Dick… The perfect haven when Icelandic weather shows its right face and the right place for good editation before continuing the journey

We are very proud of our souvenir shop. The shop is growing, but it always will be our little whale-souvenir shop. What’s unique about it is that we sell quite a wide range of local handmade products. We are working with individuals who send us products from home, all around our little / big island. Knitting grandmothers, families who work artwork from nature and small businesses selling Icelandic design. Of course, we also offer traditional products that all, regardless of nationality, need to by when traveling, like a magneton the fridge!

Location

Whales of Iceland is located at Grandi erea, Fiskislóð 23. Which is close to the old harbor and about 15 minutes’ walk from the city center. The Grandi area was previously a place for the fishing industri, where fisherman fixed theyr fishing nets and fishing vessels brought their catches. Today, Grandi is becoming one of Reykjavik’s most sought after areas, where you can find many of Iceland’s best restaurants, small shops selling Icelandic design mixed with supermarkets. Grandi is also home to museums that are suitable for everyone. Whales of Iceland is also a short walk to the whale watching area, which makes it easy to book a whale watching tour after a visit to Whales of Iceland. City
bus nr. 14 stops outside the exhibit as well as the Reykjavik sight seeing bus. Free parking

 

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Dog sledding

Dogsledding Iceland was founded in 1997 under the name Dog Stream Tours. It then changed over to Dogsledding Iceland in 2007 when the ownership was transferred to Siggi.

We are the only dog sledding tour operator that runs tours all year round in the South Coast of Iceland.

We have been operating from many different locations in Iceland (Langjökull, Mýrdalsjökull glacier, Hólmasel, Húsafell, among others) as for today we are operating in Hólmasel, just one hour away from Reykjavík.

At Hólmasel we have a great view to the largest glacier river in Iceland called Þjórsá (Thjorsa), to the Westman Islands, Eyjafjallajökull and the volcano Hekla, on a clear day.

It is a growing family owned business whose main focus is on the wellbeing of their dogs.

Dogsledding Iceland also participates in dog sledding/dog mushing competitions organised in Iceland.

 

 

 

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Hraun Hestar

Hraunhestar is a family run company founded in 2015.
We specialize in offering quality riding tours in the beautiful landscape of Hafnarfjörður. Our tours are short and ideal to experience the Icelandic horse in peaceful environment. We operate all year around and our staff welcomes you with a smile!

Tröllaferðir Iceland

Ever wish that you had a friend in every country to show you the secret spots, share the inside stories and venture off-the-beaten-path with? Troll Expeditions is exactly that- your reliable friend and local expert in Iceland. We’re all about adventure travel that involves close encounters with the tremendous forces of nature that the land of fire and ice is so well-known for. We’ll provide knowledgeable adventure experts and the safety equipment and gear you need, just bring a strong dose of enthusiasm and an appetite for life-changing thrills.

We are fortunate to have an awesome team comprised by thebest professionals in the tourism industry with vast experience in providing high quality  and safe travel experiences. Our troll family is very diverse and it includes professional guides, certified glacier guides, advanced drivers, and other highly qualified staff members. Be certain that you will have a fun, informative, and helpful friend to guide you through your Icelandic experience. We operate on minibuses where you will have a small group of new friendsand as you explore this vast country. You will be able to listen to Icelandic music, hear stories about the areas you are exploring and one or two jokes to get a taste of Icelandic humor during your tour.

We are committed to provide an excellent experience for all of our friends visiting the island. All the members of our team are getting great reviews on TripAdvisor, Facebook, Instagram, and all the platforms where sell our tours.

Office:
Leifsgata 5
101 Reykjavík

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