Visit North Iceland is responsible for marketing and promotion of North Iceland which is a friendly and tranquil area with a population of 36 thousand, including Akureyri, the largest town outside Reykjavík, and a number of historic coastal towns. Most visited attractions are Vatnajökull National Park, where you find Dettifoss, Europe’s most powerful waterfall and lake Mývatn geothermal region with hot springs, volcanic areas, craters, geothermal nature baths and amazing lava formations. We have magical winters with Iceland‘s most popular ski area, energising off-piste skiing and 13 Yule Lads (Santas) on top of unique locations for Northern Lights observation.
To develop and strengthen the image of North Iceland as a tourist destination.
To work with tourism companies and tourist representatives in North Iceland.
To cooperate with tourist information centres and coordinate information provided to tourists.
To help stakeholders to assemble, coordinate and market innovation and events within the region, also research target groups and assist in marketing.
To encourage innovation in tourism in the region, providing assistance and advice.
Provide training and workshops for managers and staff in various areas of marketing and product development.
Marketing and promotion of North Iceland via the web and social media, by publications and participation in workshops, exhibitions and marketing projects domestically and abroad.
To participate in ongoing development projects for tourism in North Iceland.
North Iceland Marketing Office is supported by the Icelandic Ministry of Industry and Innovation, 19 municipalities in North Iceland and has around 160 member companies.